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Create a Marketing Funnel with Excel + Copilot

DataCampMarch 25, 20261:13:28ai_ml_education

Summary

This video demonstrates how to construct a customer marketing funnel using Excel and Microsoft Copilot, leveraging AI for data analysis and visualization. It serves as a practical example for educators and students to understand how AI tools assist in real-world data analytics and problem-solving, offering valuable insights into applied AI skills.

Description

Set-Up Info: https://media.datacamp.com/cms/set-up-info-create-a-marketing-funnel-with-excel--copilot.pdf Laura Wiedel, the Senior Director of Lifecycle & Retention at DataCamp, will walk you through building a customer marketing funnel using Excel and Copilot. You’ll learn how to measure each stage of the customer journey, use AI assistance to analyze and visualize your data, and work through a real-world case study that brings marketing analytics to life.